A few days ago I told you about my new CD. It will be a traditional release, meaning there will be physical CDs as well as downloadable tunes on iTunes etc., but these days quite a few artists are choosing alternative ways to release their music. I’ve heard of albums being released only on vinyl and only as downloadable tracks, but one of the most interesting experiments I’ve come across is Nick Hempton’s Catch and Release.
Nick has released three traditional albums (check them out on his website NickHemptonBand.com) but he wanted to try something different to further engage the public. The idea behind “Catch and Release” is that the audience will follow Nick’s process for writing the tune, rehearsing the tune, recording the tune, and then releasing the tune. This process will happen every 6 weeks for a year. (Note: Nick isn’t seeking crowdfunding. He just hopes if you like the music, you’ll download the song for $1)
Here he is describing the project:
In the face of a music industry that is rapidly changing, I think this is a bold idea. Many artists and people in the industry claim the CD is on the way out; that people would rather download a tune from the internet than purchase a disc. At the same time, more and more people are releasing music, meaning it is harder and harder to discover independent artists amidst all the noise. With that in mind, I think Nick’s project is a good way of making his music stand out: allowing the public to engage in the artistic process so they feel more connected to the finished product.
Do you like Nick’s idea of sharing his artistic process? Do you prefer digital downloads or CDs? Let me know in the comments!
PS – I have it on good authority that if you subscribe to Nick’s Blog, he will send you a tune for FREE.
PPS – I’d like to be your Facebook Friend.